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About the Department DONG-A UNIVERSITY, WHERE WE MAKE YOUR HISTORY

About the Department

Characteristics of Media Communication Studies

The Department of Media Communication explores humans’ communication activities through various media.

Thus, it examines media contents planning and production techniques such as newspaper, broadcasting, publishing, advertising, PR, movies, and offers lectures focusing on practical training.

As the advancement of digital media is now producing new forms of human communication politically, culturally, and socially today, the roles of communication specialists who process and effectively deliver information have become much more important than ever.

Our department has top-quality professors with many years of research experiences in newspaper, broadcasting, advertising PR, and online media sites who provide practical education and vivid, latest knowledge.

Objectives of Education

We have the following educational objectives to nurture professionals in newspaper, broadcasting, advertising, publishing, and video culture required by the information society based on a balanced understanding of all fields in social sciences.

01

Cultive a comprehensive understanding and critical-thinking skills on media phenomena

02

Learn various theories of informatization

03

Deverlop understanding and practical skills of new media technology

04

Acquire theories and pratical camaign srtategy skills in advertising/PR

05

Acquire practical and professional knowledge for the survey and analysis of survey

06

Learn the theories and applications of advertising

07

Acquire practical video production and editing skills

08

Acquire human communication and interaction skills

Postgrad Career

With the emergence of new media and multimedia and the continuous growth of the PR market,
the graduates of Department of Media Communication have a bright future. Many graduates have entered major broadcasting stations and newspaper agencies as reporters, PD, scriptwriters/screenwriters, advertising AE, and copyrighters, as well as a PR planning division and advertising/PR planning agencies in the private sector, and public sector